The E-Myth Revisited CD: Why Most Small Businesses Don't Work and
Category: Livres anglais et trangers,Business & Investing,Industries & Professions
The E-Myth Revisited CD: Why Most Small Businesses Don't Work and Details
In this compact disc edition of the totally revised underground bestseller -- The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business -- from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.
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Reviews
Dans son ouvrage -de rfrence-, Michael E. Gerber se propose travers un jeu de rle entre le narrateur et un personnage fictif, de repasser avec nous toutes les ides reues, les problmatiques et les doutes associs la vie d'entrepreneur.Loin de fournir, comme on en a trop l'habitude actuellement, un guide basique o les choses sont prsentes de manire idyllique, l'auteur ici choisit de nous rappeler froidement la ralit: la vie d'entrepreneur est seme de doutes, d'embches, de solitude et de difficults.Loin de constituer un manuel dmotivant, l'auteur, travers sa franchise, nous pousse encore plus vers cette voie.Indispensable pour entrepreneur en devenir.
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